Adventure. Redefined.
ART DIRECTOR | SARAH WARDLAW
A new electric all-terrain vehicle line where the future is forged from the spirit of the Earth's past. The concepts and campaign features immersive AR experiences, dynamic light and land art, and a landscape shaped by time itself. The journey isn’t just about where you go—it’s about how you see.
Designed for those who seek the extraordinary, these concept vehicles fuse cutting-edge technology with uncompromising performance, redefining exploration for the modern adventurer.
Each EV concept has a working title with a geological theme: Aeolian, Orogen, Gneiss
CONCEPT 01: AEOLIAN - Relates to wind-blown processes and landforms
CONCEPT 02: OROGEN - A period of mountain building that occurs when tectonic plates converge (involving folding, faulting, and uplifting)
